A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name.
What is the purpose of a school mascot?
Your mascot provides a common label for all students, alumni, and faculty―it creates a sense of belonging. Your school mascot unites everyone under one name, makes everyone feel included, and connects students to each other and to the school.
What makes a good school mascot?
If you are going to be a good mascot you have to think BIG! Every movement you make must be done in a very exaggerated way in order to be seen. … Even walking should have some swagger or character to it, so that your mascot’s personality is injected into every single movement that you make. Mascots Do NOT talk!
Why a mascot is important?
Mascots are the storytellers of your brand. They send a message about your brand with no words. They stick with people and make your brand recognizable. With a mascot, you’re able to create a captivating business story and bring your brand to life.
What do mascots help with?
The primary purpose of a mascot is to help build and strengthen brand identity. It’s also a good way to reinforce top-of-mind awareness. When people see your mascot in a constant basis, they become more primed to put your business in their mind map.
What does a mascot need?
10 Mascot Tips to Make You a Great Mascot Performer
- Never let anyone in public see you change into or out of your mascot costume. …
- Exaggerate all of your movements and gestures. …
- Embody the emotions you want to portray. …
- Pace yourself. …
- Stay in character during the entire performance. …
- Be the personality of your character.
Can mascots talk?
Don’t Talk While in Costume
The number one rule for how to be a mascot is not to talk while in costume. Mascots are not supposed to talk, and if you do it will break character. Instead of using your voice, you will need to use expressions and movements to communicate—your body needs to speak for you.
How does a memorable mascot benefit a business?
Mascots are memorable, helping your brand become more recognizable. Whether you are trying to fill a stadium, increase sales, or raise awareness, an outgoing and likeable mascot is exactly what you need. They will not only get attention; they will engage your audience to keep your brand top of mind.